Eating healthy has become a central component of many people’s lives, but finding a restaurant that helps that goal, not hurt it, is not always easy. That’s why Sweetgreen’s two CEOs and founders made sure that their high end salad chain offered fresh, locally grown, organic ingredients in all of their meals. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
Co-CEOs Nathaniel Ru, Jonathan Neman and Nicolas Jammet were classmates at Georgetown University. They took an entrepreneurial class together, and noticed that despite demand, there was a lack of healthy restaurants near their campus. When they graduated, they decided to change that. The idea resonated with many; Sweetgreen restaurants attract long lines at all 40 locations.
The Sweetgreen restaurants have also turned the tables on several aspects of restaurant management. Not only have they attracted big name investment from Steve Case, Danny Meyer, and Daniel Boulud, but five times a year, the corporate office closes down so the upper management can go into the restaurants and get a feel for how they operate at the ground level. Learn more: https://www.crunchbase.com/person/nathaniel-ru
That level is increasingly high-tech, a result of the 21st century mindset that the restaurants encourage. Thirty percent of Sweetgreen transactions take place through the website or the mobile app. The app is designed to mirror walking into the restaurant with a detailed array of photographs so the customer can clearly see what they are ordering.
The original restaurant is beloved by more than the Georgetown campus. The co-founders knew they would make it when the restaurant weathered the first winter break after the college students went home. Now it has locations in other trendy neighborhoods around the country, where it can serve the lunch crowd but also people wanting a healthy dinner on the go.
Nathanial Ru said that the corporate structure keeps the restaurant chain from becoming too concentrated at the top, and encourages everyone to see and understand how the restaurant business works. The strategy is paying off, the restaurant has been expanding into new locations and gaining attention for its commitment to sustainable, healthy eating for everyone. Learn more: http://www.bizjournals.com/washington/news/2016/09/23/bluecart-simplifying-restaurant-orders-video.html
Co-founder Nathaniel Ru graduated with a Degree in Finance from Georgetown University’s McDonough School of Business in 2007, and a few months later he and the other founders started Sweetgreen. In 2010, the partners created “Sweetlife,” which is now the region’s largest music and food festival. It brings in top chefs, musicians, and 20,000 healthy lifestyle aficionados annually.