If there’s anything that people can clearly understand about the fashion industry, it’s the challenge and the versatility of it. Fashion boutiques routinely go out of business and rise up out of nowhere. You can only last a long time if you are determined to stand out from the crowd and take what belongs to you. Kate Hudson has decided she wanted to do that fro herself which is where the idea to create Fabletics comes from. It’s clear that the world needed this and she has provided it. Fabletics didn’t happen overnight but it is certainly on the right path to world domination.
The methods used by Kate Hudson have made it incredibly easy for those who want to enter brick and mortar retail to compete against online giants. Instead of trying to take customers out of physical locations and sell online the retailer focuses on bringing customers in from the internet. This method seems to be working and has made Fabletics one of the strongest contenders out there. It’s taking on the likes of Amazon and somehow it’s winning. That isn’t something you’d normally see, but it certainly provides insights into how companies can take on and win against giants.
The success of Fabletics certainly shows that there is a way to take on giants and win in the world of online retail. The possibilities are endless, but it seems they’ve found something that others aren’t able to properly emulate or understand too well. Hudson is a marketing genius with a desire to produce something much greater than what she has seen before her. This is only one example of what she has planned out. Our future is certainly going to show us a myriad of things most people have never even thought about when she’s done.
Hudson is a woman with a serious determination to change the way we think about fashion and athletic wear. She’s shown she understands how to make a successful retailer, but she wants to be so much more than that. She wants to give the world a chance to think about the way it does athleticism in a more inclusive way. She wants to prove to people that it is indeed possible to provide athletic wear to every type of body. All she needs to do in order to make sure her message gets out is to continue to succeed in business.
There is no way that any company can survive these days if it doesn’t follow the consumers’ opinions for long. The people have the strength of customers’ reviews and social media these days that ensures that the companies don’t get away with inferior products and services for long. Consumers these days engage in elaborate research online before making any purchasing decisions, and thanks to the internet revolution, details and the history of any company are available online.
It is the strength of the companies if they use the power of internet positively to incline the customers’ opinions towards them, but if they do not back their claims or do not provide valuable products and services, customers can also crucify them online through negative reviews. Many other prospective and the existing customers are greatly influenced by those reviews as they do not want to put their hard earned money on a company that does not listen to their customers or fails them by providing inferior products/services.
Fabletics knows that people who can shop online can also do a brief research to check out the reviews of the company they are purchasing from on the web. Thus, they have been a customer-centric enterprise from the very beginning, and every review posted online by the customers are noted and taken into consideration. The negative reviews are acted upon and followed up with the respective clients to ensure their issues and problems are answered and resolved. Such customer service helps in retaining the customers as well as increasing the customers’ loyalty, which is hard to come by in such a competitive industry. Fabletics is an athleisure brand that offers fitness apparel and gear for women and does so at an affordable price. Fabletics has focused on the quality from the very beginning and has quality parameters that the manufactured products need to meet to be circulated in the market.
One of the co-owners of Fabletics is the well-known celebrity Kate Hudson, who has played a pivotal role in the growth of the company in the last few years. She has helped in getting celebrities like Demi Lovato to launch their personality inspired limited collection athleisure wear at Fabletics, which was a hugely famous move that added to the company’s revenue considerably. Kate Hudson believes that the company is not afraid of experimenting or taking risks, which is what separates Fabletics from its competitors.
The inclusion of Big Data in its management strategy has also helped the company to gain considerable insight into how the business is faring and what are the corrective measures that need to be implemented to ensure consistent growth. Kate Hudson has fans around the world, and her collaboration with Fabletics has helped the brand get that much-needed popularity in the fashion market. She ensures that the company’s product designs remain fresh and stylish, which is substantially appreciated by the consumers. Customers can get personalized shopping experience at Fabletics and for the first-timers, it is essential they take the Lifestyle Quiz at the company’s site to experience how the company offers customized shopping experience.