If there’s anything that people can clearly understand about the fashion industry, it’s the challenge and the versatility of it. Fashion boutiques routinely go out of business and rise up out of nowhere. You can only last a long time if you are determined to stand out from the crowd and take what belongs to you. Kate Hudson has decided she wanted to do that fro herself which is where the idea to create Fabletics comes from. It’s clear that the world needed this and she has provided it. Fabletics didn’t happen overnight but it is certainly on the right path to world domination.
The methods used by Kate Hudson have made it incredibly easy for those who want to enter brick and mortar retail to compete against online giants. Instead of trying to take customers out of physical locations and sell online the retailer focuses on bringing customers in from the internet. This method seems to be working and has made Fabletics one of the strongest contenders out there. It’s taking on the likes of Amazon and somehow it’s winning. That isn’t something you’d normally see, but it certainly provides insights into how companies can take on and win against giants.
The success of Fabletics certainly shows that there is a way to take on giants and win in the world of online retail. The possibilities are endless, but it seems they’ve found something that others aren’t able to properly emulate or understand too well. Hudson is a marketing genius with a desire to produce something much greater than what she has seen before her. This is only one example of what she has planned out. Our future is certainly going to show us a myriad of things most people have never even thought about when she’s done.
Hudson is a woman with a serious determination to change the way we think about fashion and athletic wear. She’s shown she understands how to make a successful retailer, but she wants to be so much more than that. She wants to give the world a chance to think about the way it does athleticism in a more inclusive way. She wants to prove to people that it is indeed possible to provide athletic wear to every type of body. All she needs to do in order to make sure her message gets out is to continue to succeed in business.